The consumers have become the co-creators and co-owners of the brands. They don’t just buy your products or services, but they speak and share. Check out your risk appetite and play by the rules in the social media jungle…

David Armano (@armano), Senior Partner @ Dachis Group has explained the need to think beyond social media and start thinking about social business design in his post on his blog. Read it at your own convenience. Today, I want to talk about being social and doing business. Now, how different is that? Let me scribble [...]