The public is ‘PUBLIC’ in ‘Public Relations’, which is not the aam Janta. ‘PUBLIC’ in ‘Public Relations’ is a term used for the target group – your stakeholders. Each and every person, who is impacted by your business or your existence is a ‘PUBLIC’ in ‘Public Relations.’
Today is Thursday. And it’s time for the blast from the past! I once wrote a very popular column called ‘Thursdays with Tushar‘ on India PR Blog for a long time. While you can still read them on IPRB, I am compiling a list here for you. This is my way of show gratitudes to [...]
I have created these two communities on Twibes to create tribes of ignited minds on Twitter. Let’s use these for our benefit to share & learn something new. Look forward to see you there… PR India: Primarily for PR students, PR professionals and anyone who wants to share or learn something about fascinating business of [...]
‘Being Digital’ is half the work done. Understanding consumer is the most important thing in communication. You may know the best of technology but unless you know what you need to speak to your consumers, your task will remain incomplete.
Recently, I was invited to be part of the panel at the National Media HR Summit 2009 by Symbiosis Institute of Media & Communication, Pune. The presence of so many much-talked-of brains at the same venue was enough to make anyone seem inadequate. The topic of discussion was ‘surviving this difficult recessionary patch ’. Now, every genius, [...]
