The public is ‘PUBLIC’ in ‘Public Relations’, which is not the aam Janta. ‘PUBLIC’ in ‘Public Relations’ is a term used for the target group – your stakeholders. Each and every person, who is impacted by your business or your existence is a ‘PUBLIC’ in ‘Public Relations.’

Today is Thursday. And it’s time for the blast from the past! I once wrote a very popular column called ‘Thursdays with Tushar‘ on India PR Blog for a long time. While you can still read them on IPRB, I am compiling a list here for you. This is my way of show gratitudes to [...]

It’s all about information. Google doesn’t invent anything. What it does is present what is already written/shared about you…

Last Saturday, I wasted my precious time listening to some self-proclaimed leaders of corporate communication profession at a Strategic Corporate Communication Summit organised by Indian Chamber of Commerce. Honestly, I felt cheated. Almost everyone on the dais used the platform to boast about what he/she ‘I” do or what he/she ‘I’ did. The speakers were [...]

One of my friends always say that – I love to read whenever I am not thinking, and I love to think whenever I am not reading! Well my dear friend, even reading requires thinking and don’t you think that I am capable of doing both? Just like many humans, I can even write, read [...]

I am sure most of us who are in the business of communication have been reading about an upcoming event, “The Future of News” from afaqs.com While I was looking at the impressive list of experts going to be present @ the event, I did not find a single name from the PR industry. I [...]

Recently, I was invited to be part of the panel at the National Media HR Summit 2009 by Symbiosis Institute of Media & Communication, Pune. The presence of so many much-talked-of brains at the same venue was enough to make anyone seem inadequate. The topic of discussion was ‘surviving this difficult recessionary patch ’.  Now, every genius, [...]

Let’s face it, the world around is competitive and we develop new methods of subsist. From the Neanderthal man, we have evolved, adapted and found new ways to survive and keep our heads afloat over the rising tide. The same applies to the corporate world which contains species that are as distinct and dangerous and creative. [...]