The biggest hurdle one faces in today’s environment is to know ‘how to think.’ We are forced to think every moment of our life. You are always thinking – about something or the other. Work, home, person, exams, studies, money, dreams – you put anything here and it will remain true. We think for us and we think for others as well!
The public is ‘PUBLIC’ in ‘Public Relations’, which is not the aam Janta. ‘PUBLIC’ in ‘Public Relations’ is a term used for the target group – your stakeholders. Each and every person, who is impacted by your business or your existence is a ‘PUBLIC’ in ‘Public Relations.’
Brand loyalty is a myth but some brands have the loyalty in the world. What are they doing? Are they doing something extra ordinary or doing ordinary things but with some extra zing… Find out…
Today is Thursday. And it’s time for the blast from the past! I once wrote a very popular column called ‘Thursdays with Tushar‘ on India PR Blog for a long time. While you can still read them on IPRB, I am compiling a list here for you. This is my way of show gratitudes to [...]
It’s all about information. Google doesn’t invent anything. What it does is present what is already written/shared about you…
Marketers who try to find consumers online will never find them. There are no consumers out there. We are people and if you treat us as people and not as consumers, I am there for you.
Walk into any bookstore and you will find innumerable tomes on consumer behaviour and studies about the benefits to be gleaned from them. Large organizations have invested significant amounts of time and money to study behavioural patters (very complex stuff) and customized marketing initiatives accordingly. I have worked with few such companies and have come [...]
