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The public is ‘PUBLIC’ in ‘Public Relations’, which is not the aam Janta. ‘PUBLIC’ in ‘Public Relations’ is a term used for the target group – your stakeholders. Each and every person, who is impacted by your business or your existence is a ‘PUBLIC’ in ‘Public Relations.’
Posted by Tushar on Tuesday, February 9, 2010 at 12:04 pm
Filed under Advertising, Branding, Communicate, Marketing, My Thoughts, Public Relations · Tagged Advertising, brands, consumers, marketers, Marketing, pr, Public Relations
Brand loyalty is a myth but some brands have the loyalty in the world. What are they doing? Are they doing something extra ordinary or doing ordinary things but with some extra zing… Find out…
Posted by Tushar on Thursday, December 17, 2009 at 11:35 am
Filed under Advertising, Branding, Career, Communicate, My Thoughts, Public Relations · Tagged Advertising, brand loyalty, Branding, brands, consumer insights, consumer loyalty, consumers, CRM, ten demandments, trust
Today is Thursday. And it’s time for the blast from the past!
I once wrote a very popular column called ‘Thursdays with Tushar‘ on India PR Blog for a long time. While you can still read them on IPRB, I am compiling a list here for you. This is my way of show gratitudes to my [...]
Posted by Tushar on Thursday, December 3, 2009 at 11:00 am
Filed under Advertising, Branding, Career, Communicate, My Thoughts, Personal, Politics, Public Relations, Social Business · Tagged Advertising, communication, consumers, future, india, India PR Blog, IPL, IPRB, Media, political pr, pr, PR India, Public Relations, Social Business, social media, strategy, Survival tactics
It’s all about information. Google doesn’t invent anything. What it does is present what is already written/shared about you…
Posted by Tushar on Wednesday, December 2, 2009 at 11:30 am
Filed under Advertising, Branding, My Thoughts, Public Relations, Social Business · Tagged behaviour, Branding, consumers, google, google love, information, internet, leaders, organization, pr, search, Social Business, social media, strategy
Marketers who try to find consumers online will never find them. There are no consumers out there. We are people and if you treat us as people and not as consumers, I am there for you.
Posted by Tushar on Tuesday, September 15, 2009 at 9:14 am
Filed under Branding, Communicate, Social Business · Tagged brands, Communicate, consumers, interact, interesting, internet, marketers, online, people, Social Business, social media, social networking
Walk into any bookstore and you will find innumerable tomes on consumer behaviour and studies about the benefits to be gleaned from them. Large organizations have invested significant amounts of time and money to study behavioural patters (very complex stuff) and customized marketing initiatives accordingly. I have worked with few such companies and have come [...]
