Whenever I go to teach at media schools, I find students wanting to know about how we practice in real world. Most often, I take them on a virtual tour of a day in the life of a communicator. Some of them find it fascinating and most of them starts to think whether they made a right career choice or not.
Today is Thursday. And it’s time for the blast from the past!
I once wrote a very popular column called ‘Thursdays with Tushar‘ on India PR Blog for a long time. While you can still read them on IPRB, I am compiling a list here for you. This is my way of show gratitudes to my [...]
Last Saturday, I wasted my precious time listening to some self-proclaimed leaders of corporate communication profession at a Strategic Corporate Communication Summit organised by Indian Chamber of Commerce. Honestly, I felt cheated. Almost everyone on the dais used the platform to boast about what he/she ‘I” do or what he/she ‘I’ did.
The speakers were changed [...]
‘Being Digital’ is half the work done. Understanding consumer is the most important thing in communication. You may know the best of technology but unless you know what you need to speak to your consumers, your task will remain incomplete.
Walk into any bookstore and you will find innumerable tomes on consumer behaviour and studies about the benefits to be gleaned from them. Large organizations have invested significant amounts of time and money to study behavioural patters (very complex stuff) and customized marketing initiatives accordingly. I have worked with few such companies and have come [...]
Recently, I was invited to be part of the panel at the National Media HR Summit 2009 by Symbiosis Institute of Media & Communication, Pune. The presence of so many much-talked-of brains at the same venue was enough to make anyone seem inadequate.
The topic of discussion was ‘surviving this difficult recessionary patch ’. Now, every genius, indigenous [...]
Let’s face it, the world around is competitive and we develop new methods of subsist. From the Neanderthal man, we have evolved, adapted and found new ways to survive and keep our heads afloat over the rising tide.
The same applies to the corporate world which contains species that are as distinct and dangerous and creative. [...]
