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Marketers who try to find consumers online will never find them. There are no consumers out there. We are people and if you treat us as people and not as consumers, I am there for you.
Posted by Tushar on Tuesday, September 15, 2009 at 9:14 am
Filed under Branding, Communicate, Social Business · Tagged brands, Communicate, consumers, interact, interesting, internet, marketers, online, people, Social Business, social media, social networking
They say politics is a dirty business. I work with politicians of all sizes and shapes. Few years back, I had a pleasure to work with BJP as well. Yes! You read me absolutely correct, it was indeed a pleasure working with BJP. The party was indeed a party with a difference and not as [...]
Posted by Tushar on Friday, August 28, 2009 at 5:49 pm
Filed under Branding, Communicate, Politics, Public Relations · Tagged BJP, Communicate, congress, elections, Jaswant Singh, Narendra Modi, nuclear, party with a difference, Pokhran, pollitics, strategy
Last Saturday, I wasted my precious time listening to some self-proclaimed leaders of corporate communication profession at a Strategic Corporate Communication Summit organised by Indian Chamber of Commerce. Honestly, I felt cheated. Almost everyone on the dais used the platform to boast about what he/she ‘I” do or what he/she ‘I’ did. The speakers were [...]
Posted by Tushar on Thursday, August 27, 2009 at 10:39 am
Filed under Branding, Communicate, Politics, Public Relations · Tagged Communicate, communication, conferences, corporate, failure, industry summits, leaders, platforms, Politics, pr, self promotion, strategic, summit
