Whenever I go to teach at media schools, I find students wanting to know about how we practice in real world. Most often, I take them on a virtual tour of a day in the life of a communicator. Some of them find it fascinating and most of them starts to think whether they made a right career choice or not.

We always ask – What Next> and fumble for an answer. The future of our business lies in convergence of knowledge and technology. In this post, I tried to explain what next?