Friday, September 3rd, 2010

The biggest hurdle one faces in today’s environment is to know ‘how to think.’ We are forced to think every moment of our life. You are always thinking – about something or the other. Work, home, person, exams, studies, money, dreams – you put anything here and it will remain true. We think for us and we think for others as well!

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The public is ‘PUBLIC’ in ‘Public Relations’, which is not the aam Janta. ‘PUBLIC’ in ‘Public Relations’ is a term used for the target group – your stakeholders. Each and every person, who is impacted by your business or your existence is a ‘PUBLIC’ in ‘Public Relations.’

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So, what happens to the only thing constant ‘change?’ Where does it disappear. You just brushed it under the carpet pretending that it doesn’t exist and you are not going to think about it, forever.

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Brand loyalty is a myth but some brands have the loyalty in the world. What are they doing? Are they doing something extra ordinary or doing ordinary things but with some extra zing… Find out…

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Marketers who try to find consumers online will never find them. There are no consumers out there. We are people and if you treat us as people and not as consumers, I am there for you.

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