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The public is ‘PUBLIC’ in ‘Public Relations’, which is not the aam Janta. ‘PUBLIC’ in ‘Public Relations’ is a term used for the target group – your stakeholders. Each and every person, who is impacted by your business or your existence is a ‘PUBLIC’ in ‘Public Relations.’
Posted by Tushar on Tuesday, February 9, 2010 at 12:04 pm
Filed under Advertising, Branding, Communicate, Marketing, My Thoughts, Public Relations · Tagged Advertising, brands, consumers, marketers, Marketing, pr, Public Relations
So, what happens to the only thing constant ‘change?’ Where does it disappear. You just brushed it under the carpet pretending that it doesn’t exist and you are not going to think about it, forever.
Posted by Tushar on Thursday, February 4, 2010 at 12:41 pm
Filed under Branding, My Thoughts, Personal, Public Relations, Social Business · Tagged brands, change, darwin, evolution, need for change
Brand loyalty is a myth but some brands have the loyalty in the world. What are they doing? Are they doing something extra ordinary or doing ordinary things but with some extra zing… Find out…
Posted by Tushar on Thursday, December 17, 2009 at 11:35 am
Filed under Advertising, Branding, Career, Communicate, My Thoughts, Public Relations · Tagged Advertising, brand loyalty, Branding, brands, consumer insights, consumer loyalty, consumers, CRM, ten demandments, trust
Marketers who try to find consumers online will never find them. There are no consumers out there. We are people and if you treat us as people and not as consumers, I am there for you.
Posted by Tushar on Tuesday, September 15, 2009 at 9:14 am
Filed under Branding, Communicate, Social Business · Tagged brands, Communicate, consumers, interact, interesting, internet, marketers, online, people, Social Business, social media, social networking
