The public is ‘PUBLIC’ in ‘Public Relations’, which is not the aam Janta. ‘PUBLIC’ in ‘Public Relations’ is a term used for the target group – your stakeholders. Each and every person, who is impacted by your business or your existence is a ‘PUBLIC’ in ‘Public Relations.’

Brand loyalty is a myth but some brands have the loyalty in the world. What are they doing? Are they doing something extra ordinary or doing ordinary things but with some extra zing… Find out…

Today is Thursday. And it’s time for the blast from the past! I once wrote a very popular column called ‘Thursdays with Tushar‘ on India PR Blog for a long time. While you can still read them on IPRB, I am compiling a list here for you. This is my way of show gratitudes to [...]

One of my friends always say that – I love to read whenever I am not thinking, and I love to think whenever I am not reading! Well my dear friend, even reading requires thinking and don’t you think that I am capable of doing both? Just like many humans, I can even write, read [...]

I am sure most of us who are in the business of communication have been reading about an upcoming event, “The Future of News” from afaqs.com While I was looking at the impressive list of experts going to be present @ the event, I did not find a single name from the PR industry. I [...]

Recently, I was invited to be part of the panel at the National Media HR Summit 2009 by Symbiosis Institute of Media & Communication, Pune. The presence of so many much-talked-of brains at the same venue was enough to make anyone seem inadequate. The topic of discussion was ‘surviving this difficult recessionary patch ’.  Now, every genius, [...]