The public is ‘PUBLIC’ in ‘Public Relations’, which is not the aam Janta. ‘PUBLIC’ in ‘Public Relations’ is a term used for the target group – your stakeholders. Each and every person, who is impacted by your business or your existence is a ‘PUBLIC’ in ‘Public Relations.’
So, what happens to the only thing constant ‘change?’ Where does it disappear. You just brushed it under the carpet pretending that it doesn’t exist and you are not going to think about it, forever.
Inviting Crisis and managing it effectively are two different things… See, what you need and and how you can identify crisis in advance…
Brand loyalty is a myth but some brands have the loyalty in the world. What are they doing? Are they doing something extra ordinary or doing ordinary things but with some extra zing… Find out…
We always ask – What Next> and fumble for an answer. The future of our business lies in convergence of knowledge and technology. In this post, I tried to explain what next?
Today is Thursday. And it’s time for the blast from the past!
I once wrote a very popular column called ‘Thursdays with Tushar‘ on India PR Blog for a long time. While you can still read them on IPRB, I am compiling a list here for you. This is my way of show gratitudes to my [...]
It’s all about information. Google doesn’t invent anything. What it does is present what is already written/shared about you…
The consumers have become the co-creators and co-owners of the brands. They don’t just buy your products or services, but they speak and share. Check out your risk appetite and play by the rules in the social media jungle…
This is a real cool take on all social media gurus. I hope you remember some portion of my post about the same on 1st October, 2009. I found this on Markhamnolan’s page
Enjoy!
Hope to write something soon.
Take care.
I have created these two communities on Twibes to create tribes of ignited minds on Twitter. Let’s use these for our benefit to share & learn something new. Look forward to see you there…
PR India: Primarily for PR students, PR professionals and anyone who wants to share or learn something about fascinating business of Public [...]
