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I am sure you are aware that we were the knowledge partners to the CII Brand Summit 2010 and it was a great success. With views from thought leaders around the globe made word – “Disruption” a favorite amongst the participants. Here’s a brief summary of those two days in my own words. It could be useful resource for the people who attended and forgot to take notes or for those, who need a gentle push on their forehead to energize their braincells.
Posted by Tushar on Friday, March 19, 2010 at 12:51 pm
Filed under Advertising, Branding, Communicate, Marketing, My Thoughts, Public Relations, Social Business · Tagged Adi Godrej, Ankeena, Brand, Branding, CII, CII Brand Summit, Deepak Srinivasan, Dr. Saul J Berman, G. Krishnan, IBM, Ivon Pollard, Naked Communications, NDTV Profit, Punita Lal, Rahul Welde, Rohit Bhargava, The Brand Summit 2010, Viviek Oberoi
The public is ‘PUBLIC’ in ‘Public Relations’, which is not the aam Janta. ‘PUBLIC’ in ‘Public Relations’ is a term used for the target group – your stakeholders. Each and every person, who is impacted by your business or your existence is a ‘PUBLIC’ in ‘Public Relations.’
Posted by Tushar on Tuesday, February 9, 2010 at 12:04 pm
Filed under Advertising, Branding, Communicate, Marketing, My Thoughts, Public Relations · Tagged Advertising, brands, consumers, marketers, Marketing, pr, Public Relations
So, what happens to the only thing constant ‘change?’ Where does it disappear. You just brushed it under the carpet pretending that it doesn’t exist and you are not going to think about it, forever.
Posted by Tushar on Thursday, February 4, 2010 at 12:41 pm
Filed under Branding, My Thoughts, Personal, Public Relations, Social Business · Tagged brands, change, darwin, evolution, need for change
Inviting Crisis and managing it effectively are two different things… See, what you need and and how you can identify crisis in advance…
Brand loyalty is a myth but some brands have the loyalty in the world. What are they doing? Are they doing something extra ordinary or doing ordinary things but with some extra zing… Find out…
Posted by Tushar on Thursday, December 17, 2009 at 11:35 am
Filed under Advertising, Branding, Career, Communicate, My Thoughts, Public Relations · Tagged Advertising, brand loyalty, Branding, brands, consumer insights, consumer loyalty, consumers, CRM, ten demandments, trust
We always ask – What Next> and fumble for an answer. The future of our business lies in convergence of knowledge and technology. In this post, I tried to explain what next?
Posted by Tushar on Monday, December 14, 2009 at 11:00 am
Filed under Advertising, Branding, Career, Communicate, My Thoughts, Public Relations, Social Business · Tagged Career, knowledge, niche, Social Business, sustainability, what next
Today is Thursday. And it’s time for the blast from the past! I once wrote a very popular column called ‘Thursdays with Tushar‘ on India PR Blog for a long time. While you can still read them on IPRB, I am compiling a list here for you. This is my way of show gratitudes to [...]
Posted by Tushar on Thursday, December 3, 2009 at 11:00 am
Filed under Advertising, Branding, Career, Communicate, My Thoughts, Personal, Politics, Public Relations, Social Business · Tagged Advertising, communication, consumers, future, india, India PR Blog, IPL, IPRB, Media, political pr, pr, PR India, Public Relations, Social Business, social media, strategy, Survival tactics
It’s all about information. Google doesn’t invent anything. What it does is present what is already written/shared about you…
Posted by Tushar on Wednesday, December 2, 2009 at 11:30 am
Filed under Advertising, Branding, My Thoughts, Public Relations, Social Business · Tagged behaviour, Branding, consumers, google, google love, information, internet, leaders, organization, pr, search, Social Business, social media, strategy
The consumers have become the co-creators and co-owners of the brands. They don’t just buy your products or services, but they speak and share. Check out your risk appetite and play by the rules in the social media jungle…
Posted by Tushar on Thursday, November 26, 2009 at 1:09 am
Filed under Advertising, Branding, Communicate, Public Relations, Social Business · Tagged 26/11, crowdsourcing, facebook, iran election, Social Business, social media, social media risks, twitter, YouTube
This is a real cool take on all social media gurus. I hope you remember some portion of my post about the same on 1st October, 2009. I found this on Markhamnolan’s page Enjoy! Hope to write something soon. Take care.
