The biggest hurdle one faces in today’s environment is to know ‘how to think.’ We are forced to think every moment of our life. You are always thinking – about something or the other. Work, home, person, exams, studies, money, dreams – you put anything here and it will remain true. We think for us and we think for others as well!

I am sure you are aware that we were the knowledge partners to the CII Brand Summit 2010 and it was a great success. With views from thought leaders around the globe made word – “Disruption” a favorite amongst the participants. Here’s a brief summary of those two days in my own words. It could be useful resource for the people who attended and forgot to take notes or for those, who need a gentle push on their forehead to energize their braincells.

Whenever we hear a word ‘Disruption’ – somehow it leads to a negative feeling. After all, as humans we are averse to change and disruption by nature disturbs the normal rhythm of life and forces you the change the course. Now, let’s look at this word from a marketer’s perspective and it becomes even more dreaded! Who wants some tiny David to come and disturb Goliath’s party?

This is the coolest Google Ad! Must watch!

The public is ‘PUBLIC’ in ‘Public Relations’, which is not the aam Janta. ‘PUBLIC’ in ‘Public Relations’ is a term used for the target group – your stakeholders. Each and every person, who is impacted by your business or your existence is a ‘PUBLIC’ in ‘Public Relations.’

So, what happens to the only thing constant ‘change?’ Where does it disappear. You just brushed it under the carpet pretending that it doesn’t exist and you are not going to think about it, forever.

Whenever I go to teach at media schools, I find students wanting to know about how we practice in real world. Most often, I take them on a virtual tour of a day in the life of a communicator. Some of them find it fascinating and most of them starts to think whether they made a right career choice or not.

“Winners never quit, and quitters never win,” we have heard this so many time and seen so many movies where finally the one man conquers the evil empire and set the world free. Avatar is one such recent movie we saw.

Two things happened in last couple of days. Idea cellular in India launched a campaign to promote use of mobile to save the trees and Google launched Nexus One. Two different events, one is so significant that the world media is taking notice and another one is subtle idea being noticed by few people like you and me.

Inviting Crisis and managing it effectively are two different things… See, what you need and and how you can identify crisis in advance…