The biggest hurdle one faces in today’s environment is to know ‘how to think.’ We are forced to think every moment of our life. You are always thinking – about something or the other. Work, home, person, exams, studies, money, dreams – you put anything here and it will remain true. We think for us and we think for others as well!

I am sure you are aware that we were the knowledge partners to the CII Brand Summit 2010 and it was a great success. With views from thought leaders around the globe made word – “Disruption” a favorite amongst the participants. Here’s a brief summary of those two days in my own words. It could be useful resource for the people who attended and forgot to take notes or for those, who need a gentle push on their forehead to energize their braincells.

Whenever we hear a word ‘Disruption’ – somehow it leads to a negative feeling. After all, as humans we are averse to change and disruption by nature disturbs the normal rhythm of life and forces you the change the course. Now, let’s look at this word from a marketer’s perspective and it becomes even more dreaded! Who wants some tiny David to come and disturb Goliath’s party?

The public is ‘PUBLIC’ in ‘Public Relations’, which is not the aam Janta. ‘PUBLIC’ in ‘Public Relations’ is a term used for the target group – your stakeholders. Each and every person, who is impacted by your business or your existence is a ‘PUBLIC’ in ‘Public Relations.’