The public is ‘PUBLIC’ in ‘Public Relations’, which is not the aam Janta. ‘PUBLIC’ in ‘Public Relations’ is a term used for the target group – your stakeholders. Each and every person, who is impacted by your business or your existence is a ‘PUBLIC’ in ‘Public Relations.’

Whenever I go to teach at media schools, I find students wanting to know about how we practice in real world. Most often, I take them on a virtual tour of a day in the life of a communicator. Some of them find it fascinating and most of them starts to think whether they made a right career choice or not.

Two things happened in last couple of days. Idea cellular in India launched a campaign to promote use of mobile to save the trees and Google launched Nexus One. Two different events, one is so significant that the world media is taking notice and another one is subtle idea being noticed by few people like you and me.

Inviting Crisis and managing it effectively are two different things… See, what you need and and how you can identify crisis in advance…

Brand loyalty is a myth but some brands have the loyalty in the world. What are they doing? Are they doing something extra ordinary or doing ordinary things but with some extra zing… Find out…

We always ask – What Next> and fumble for an answer. The future of our business lies in convergence of knowledge and technology. In this post, I tried to explain what next?

Today is Thursday. And it’s time for the blast from the past!
I once wrote a very popular column called ‘Thursdays with Tushar‘ on India PR Blog for a long time. While you can still read them on IPRB, I am compiling a list here for you. This is my way of show gratitudes to my [...]

The internet technology would drive our cars, mange our homes and will ultimately allows you to dominate your world. I am presenting a possible scenario of how technology would rule our lives. Read more…

The consumers have become the co-creators and co-owners of the brands. They don’t just buy your products or services, but they speak and share. Check out your risk appetite and play by the rules in the social media jungle…

The eternal question about building a career and finding the right environment to work…