Friday, September 3rd, 2010

Whenever I go to teach at media schools, I find students wanting to know about how we practice in real world. Most often, I take them on a virtual tour of a day in the life of a communicator. Some of them find it fascinating and most of them starts to think whether they made a right career choice or not.

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Brand loyalty is a myth but some brands have the loyalty in the world. What are they doing? Are they doing something extra ordinary or doing ordinary things but with some extra zing… Find out…

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We always ask – What Next> and fumble for an answer. The future of our business lies in convergence of knowledge and technology. In this post, I tried to explain what next?

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Today is Thursday. And it’s time for the blast from the past! I once wrote a very popular column called ‘Thursdays with Tushar‘ on India PR Blog for a long time. While you can still read them on IPRB, I am compiling a list here for you. This is my way of show gratitudes to [...]

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The eternal question about building a career and finding the right environment to work…

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