Whenever we hear a word ‘Disruption’ – somehow it leads to a negative feeling. After all, as humans we are averse to change and disruption by nature disturbs the normal rhythm of life and forces you the change the course. Now, let’s look at this word from a marketer’s perspective and it becomes even more dreaded! Who wants some tiny David to come and disturb Goliath’s party?

The public is ‘PUBLIC’ in ‘Public Relations’, which is not the aam Janta. ‘PUBLIC’ in ‘Public Relations’ is a term used for the target group – your stakeholders. Each and every person, who is impacted by your business or your existence is a ‘PUBLIC’ in ‘Public Relations.’

So, what happens to the only thing constant ‘change?’ Where does it disappear. You just brushed it under the carpet pretending that it doesn’t exist and you are not going to think about it, forever.

Two things happened in last couple of days. Idea cellular in India launched a campaign to promote use of mobile to save the trees and Google launched Nexus One. Two different events, one is so significant that the world media is taking notice and another one is subtle idea being noticed by few people like you and me.

Inviting Crisis and managing it effectively are two different things… See, what you need and and how you can identify crisis in advance…

Brand loyalty is a myth but some brands have the loyalty in the world. What are they doing? Are they doing something extra ordinary or doing ordinary things but with some extra zing… Find out…

We always ask – What Next> and fumble for an answer. The future of our business lies in convergence of knowledge and technology. In this post, I tried to explain what next?

Today is Thursday. And it’s time for the blast from the past!
I once wrote a very popular column called ‘Thursdays with Tushar‘ on India PR Blog for a long time. While you can still read them on IPRB, I am compiling a list here for you. This is my way of show gratitudes to my [...]

It’s all about information. Google doesn’t invent anything. What it does is present what is already written/shared about you…

The internet technology would drive our cars, mange our homes and will ultimately allows you to dominate your world. I am presenting a possible scenario of how technology would rule our lives. Read more…