I don’t know whether there is a planned game or just a series of coincidences, that whoever I met, wherever I went, whatever I read – everybody, everything is throwing this word at me – “Change.” I really don’t know why so many people are using it these days. ‘Change is the only thing constant’ the most used quote of from the time immemorial. ‘Change is inevitable’, ‘change is important to survive’ and so many such phrases crossed my ears dozens of times! What does this mean? Is everybody I met changing? Is every place I visited changed? Is every book I pick up need to have a pattern talking about change? I smell a conspiracy here…Or should I say, I smell a change here!

I have written about the change earlier in my blog. People do change. Circumstances do change. Some people change for the better and some people change for the worse. As I mentioned earlier somewhere in the same post that brands are also living things and they change too! Some people are averse to change, because they are too comfortable in their scenario – the routine of the life is set. House has been built, kids have been enrolled in a good private school, nice car is parked in your parking lot, the weather is nice and cool, extended families are happy for you. Everything is so perfect! Why disturb? Let’s apply the same phrases to brand or your organization. Office has been built. Loyal and hardworking employees have been enrolled in their cubicles, a special parking space have been reserved for the boss in the compound, clients seem to be happy. Everything is perfect! Why disturb?

So, what happens to the only thing constant ‘change?’ Where does it disappear. You just brushed it under the carpet pretending that it doesn’t exist and you are not going to think about it, forever. You made a promise to self! Okay, okay, may be by not your wish but forced by some command systems prevailed upon you – society, your bosses, promoters, higher ups, investors and so on… See, how commoditized our lives have become. You want to change, but the forces are stopping you. What happened to Darwin’s theory of natural selection and evolution? He also spoke about the change in easy to understandable language, didn’t he? Why are we so afraid of change?

I love this statement by G B Shaw – “The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man.” Let’s be little unreasonable in our demands, in our wishes and in our lives. Let’s try to accept natural evolution and move on with the change. What stops you from taking that one bold step? It’s your worldview – it’s your peer group, it’s your society, it’s your fear of losing but have you ever realized the probable gains you might have by changing or taking that one bold step. Just because you are not sure of yourself, you are not changing your life or your company for the better.

The world is changing much faster than you think. The technologies, the people, the values everything is changing at a rapid speed. Today a king can become a pauper overnight and a pauper can have all the kingdoms in the world. One shift in the right direction and your life will be changed forever.

What do you need to change? You decide.

Why do you need the change? You decide.

When do you need to change? You decide.

How do you need to change? You decide.

Be unreasonable and I am sure one day you will change the world. The time is here and now! Give yourself a chance to change. Brands, companies – give your team a chance to change and I am sure you will be surprised to see the bright shining sun at the shore, where you observed few dark clouds few moments ago!

As they say, the world is not enough!

Take care.

love.