“Winners never quit, and quitters never win,” we have heard this so many time and seen so many movies where finally the one man conquers the evil empire and set the world free. Avatar is one such recent movie we saw. Well, I see a man becoming a hero and doing some humanely impossible tasks in order to win that last battle is all about finding the purpose. The purpose is what we call the motivational factor. What’s the purpose of living is the answer one needs to answer every moment of his or her life or career. If you found your purpose, you are the Hero! Now, only thing left is to achieve that purpose and find the next big purpose and so on…

There are various theories around and people would have various options for you. Some would say – fight till you die. Some would say – let’s have a strategy, lose some battles to win the war. The Dip would advice you when to leave and the bounce would advice you how to bounce back from the dip! I know this is getting little personal and out of context here, but let me put the context back. The purpose of this blog is not just about sharing knowledge on what I think about my professional life, but it is also about what I think in my personal life. Somewhere, it is interconnected. I live my brand and I experience all the emotions associated with a life of a brand – the dip, the bounce and the life and the death. Everything!

For me brand is a living thing. It has values, it has human behaviors and it has human weaknesses too. My life is too short to complain about what have I achieved or what I am going to achieve and I am in no mood to play that accountability game today. The reality is that when you feel down and out, you feel down and out and if you can’t find your bounce, you can’t.

There are many factors shaping our approach towards life or a brand – external or internal. How do you define each one of them? How do you try to solve them one by one? How do you get necessary energy to keep it going? How do you get support from the people who matter? Sometimes those very people are there within you, next to you to destroy you – how do you fight with them? They are your friends and part of your lives – how do you stop them for doing the unintentional harm they are creating to you and your brand? They may not be aware and even if you tell them, they would say, they have done it in the best interest of the organization. How do you justify all these and more?

Do you have a strategy? Do you have a leadership quality to come out of this? Do you have necessary resources to deploy?

This is the beauty of having a blog. You can write whatever s**t you want to and get away with it. Some people do it very effectively. I have done it today and no guarantee that would not do it in future. But, if you are my first best friend, you would know what I mean here.

Be nice and keep smiling. May be next time, I will write something useful to the masses…

Until then, take care and be good!

love.