Let me confess. This is not the most original headline, I have ever written. It’s an ‘inspired’ one! I just started reading this wonderful book called ‘Do you matter? How great design will make people love your company’ and after reading the first few pages, I can confidently say that I am going to enjoy this read. I recommend that you pick your own copy from the nearest bookshop.

Now this is not just your any other product design guide book. This is a philosophy, which you can live by. I am just using ‘Google’ as a metaphor here. You can replace ‘Google’ with anything you like – customer service, smiling salesman, manager, twitter, advertising, public relations or even ‘your name’ and write dozen such articles. But today, we will restrict ourselves to Google.

YOU COME ALIVE ON GOOGLE

You ask any e-marketing expert and she would swear by google and it’s power. You call her and the moment you introduce yourself, she would be in google searching about you. In next two minutes few seconds, she would know much more about you than probably you would know about yourself. So, what is google? Is it a ‘tell all’ magic crystal ball? Some people would like to call it a search engine. But, it’s not just about the search, it is about fetching the right information. Google share ‘factual’ information about the information (read ‘facts’) stored in millions of webpages across the globe. Now, imagine your consumer doing the same. She is not searching for your brand or your product on google, she is seeking information. Google helps her to get everything at one place without much of an effort. She loves that and you should love that too!

EVERYBODY LOVES GOOGLE

Now, this is surely becoming a very  intriguing  love story. You will have to feed google to fetch ‘right’ information about you and present it in a nice packaging for her to discover you on google. There are many ways by which you can do just that and I am not going to write about all of them. Your e-marketing expert will guide you through the process of developing that special love package for google.

But, wait a moment! You are not the only one. There are others too! Google loves everyone (it surely includes your toughest competitor) ready to provide the information in a presentable package, which in turn it can serve to your consumer. So, how do you get a priority delivery? Well, you may again have to go back to your e-marketing expert (in house or an agency) to find out what to do? How can you come on first page, how can you get maximum clicks and so on… If it clicks it clicks!

HUNGRY FOR MORE?

I will serve more of this love potion as we go along. I will share some of the secret ingredients of digital & social media marketing business with you in next few posts, which will help you get the best out of your online/digital marketing efforts and ask the right question to get the ‘right’ information from your social media evangelists and digital gurus – the google way!

Till then… Be good.

Take care.