Marketers who try to find consumers online will never find them. There are no consumers out there. We are people and if you treat us as people and not as consumers, I am there for you.

I am sure that at some point of time in our career, we all encounter this question. You can call it either a mid-career crisis or a ‘I am lost and need help’ syndrome. My thinking was triggered by a very simple question from one of my friends. He asked me, “what is the need [...]