They say politics is a dirty business. I work with politicians of all sizes and shapes. Few years back, I had a pleasure to work with BJP as well. Yes! You read me absolutely correct, it was indeed a pleasure working with BJP. The party was indeed a party with a difference and not as [...]
Last Saturday, I wasted my precious time listening to some self-proclaimed leaders of corporate communication profession at a Strategic Corporate Communication Summit organised by Indian Chamber of Commerce. Honestly, I felt cheated. Almost everyone on the dais used the platform to boast about what he/she ‘I” do or what he/she ‘I’ did. The speakers were [...]
I am sure this story has been told so many times before, but I think it deserves to be told once more. Recently, I started reading a book titled “R K SWAMY – His Life And Times”. This biographical representation is a tribute to the legend, who not only created one of India’s most successful [...]
One of my friends always say that – I love to read whenever I am not thinking, and I love to think whenever I am not reading! Well my dear friend, even reading requires thinking and don’t you think that I am capable of doing both? Just like many humans, I can even write, read [...]
‘Being Digital’ is half the work done. Understanding consumer is the most important thing in communication. You may know the best of technology but unless you know what you need to speak to your consumers, your task will remain incomplete.
