Let’s give it to them this time. The media in India wins the highest award (maybe the Oscars of the media industry) for the coverage of this year’s Oscarmania. Innovative headlines, opinions, debates and what have you. Neologisms find ink even above the fold. Slumdogmania, Oscarahmania, Jai O, Slum God, Grand Slum…need I go on? [...]

Walk into any bookstore and you will find innumerable tomes on consumer behaviour and studies about the benefits to be gleaned from them. Large organizations have invested significant amounts of time and money to study behavioural patters (very complex stuff) and customized marketing initiatives accordingly. I have worked with few such companies and have come [...]

Recently, I was invited to be part of the panel at the National Media HR Summit 2009 by Symbiosis Institute of Media & Communication, Pune. The presence of so many much-talked-of brains at the same venue was enough to make anyone seem inadequate. The topic of discussion was ‘surviving this difficult recessionary patch ’.  Now, every genius, [...]