CHANGE! – What, Why, When and How?
So, what happens to the only thing constant 'change?' Where does it disappear. You just brushed it under the carpet pretending that it doesn't exist and you are not going to think about it, forever.
Five things you don’t want to know about the business of communications.
Whenever I go to teach at media schools, I find students wanting to know about how we practice in real world. Most often, I take them on a virtual tour of a day in the life of a communicator. Some of them find it fascinating and most of them starts to think whether they made a right career choice or not.
Missing left arm and the art of winning!
A story of a boy who becomes Judo national champion with just one hand...
Is your Brand under fire? It’s time to call the marshals.
Inviting Crisis and managing it effectively are two different things... See, what you need and and how you can identify crisis in advance...
The Dip & The Bounce: Story of our lives…
This is the beauty of having a blog. You can write whatever s**t you want to and get away with it. Some people do it very effectively. I have done it today and no guarantee that would not do it in future. But, if you are my first best friend, you would know what I mean here.
This will disrupt everything for marketers!
Whenever we hear a word ‘Disruption’ – somehow it leads to a negative feeling. After all, as humans we are averse to change and disruption by nature disturbs the normal rhythm of life and forces you the change the course. Now, let’s look at this word from a marketer’s perspective and it becomes even more dreaded! Who wants some tiny David to come and disturb Goliath’s party?
Hey, Brand– Do you really deserve the loyalty you desire?
"The future of brands depend upon the brand leadership brands can maintain during the recent brand wars, where we have seen many top brands under fire..."
3 Idiots: You, Me and We!
Hindu and Hinduism is the most misinterpreted word today in the world. I am willing to fight against it. Do you have it in you. Come forward and join the movement... It's a Satyagraha.
Nexus One: What an Idea, Sirjee?
Two things happened in last couple of days. Idea cellular in India launched a campaign to promote use of mobile to save the tree and Google launched Nexus One. Two different events, one is so significant that the world media is taking notice and another one is subtle idea being noticed by few people like you and me.
This will disrupt everything for marketers!
This article is written for the special supplement, The Times of India, Bangalore is bringing out on the occasion of CII Brand Summit 2010 on 19th and 20th February, 2010. How many times we have read such a headline? I have personally lost count. Every time someone launches a book on marketing or on branding, we hear such praises and phrases. Today, I am going to talk about what is happening around... [Read more]
Google Advertisement. Must See!
Don’t have to write much. Just so simple and the way it should be. The google way… Read More →
Marketing vs. Public Relations – What’s easier?
I spent few hours with the students of ISBM, Pune this Sunday. I was there to talk about online PR. I found few sparks within them, but unfortunately I could clearly see that, they have not been exposed to proper teaching methodologies, content and even proper teachers! The basics were missing and I am sure with a change in school’s management, we might see some change in the future. For now,... [Read more]
CHANGE! – What, Why, When and How?
I don’t know whether there is a planned game or just a series of coincidences, that whoever I met, wherever I went, whatever I read – everybody, everything is throwing this word at me – “Change.” I really don’t know why so many people are using it these days. ‘Change is the only thing constant’ the most used quote of from the time immemorial. ‘Change... [Read more]
3 Idiots: You, Me and We!
Warning: This is a socio-political post and if you don’t like it, please stop reading it here. This is also not for pseudo-seclarists, who generally believe in shying away from their own views and live in a heard mentality to gain some milage from the people in power. This is for the people, who understands the ground realities and are willing to accept that there is a need to launch a sustained... [Read more]
