Hey, Brand– Do you really deserve the loyalty you desire?
"The future of brands depend upon the brand leadership brands can maintain during the recent brand wars, where we have seen many top brands under fire..."
3 Idiots: You, Me and We!
Hindu and Hinduism is the most misinterpreted word today in the world. I am willing to fight against it. Do you have it in you. Come forward and join the movement... It's a Satyagraha.
The Future of Internet: If we survive 2012…
The internet technology would drive our cars, mange our homes and will ultimately allows you to dominate your world. I am presenting a possible scenario of how technology would rule our lives. Read more...
Five things you don’t want to know about the business of communications.
Whenever I go to teach at media schools, I find students wanting to know about how we practice in real world. Most often, I take them on a virtual tour of a day in the life of a communicator. Some of them find it fascinating and most of them starts to think whether they made a right career choice or not.
Is your Brand under fire? It’s time to call the marshals.
Inviting Crisis and managing it effectively are two different things... See, what you need and and how you can identify crisis in advance...
Do you matter? How great ‘Google’ will make people love your company
It's all about information. Google doesn't invent anything. What it does is present what is already written/shared about you...
What next?
We always ask - What Next> and fumble for an answer. The future of our business lies in convergence of knowledge and technology. In this post, I tried to explain what next?
CHANGE! – What, Why, When and How?
So, what happens to the only thing constant 'change?' Where does it disappear. You just brushed it under the carpet pretending that it doesn't exist and you are not going to think about it, forever.
The Dip & The Bounce: Story of our lives…
This is the beauty of having a blog. You can write whatever s**t you want to and get away with it. Some people do it very effectively. I have done it today and no guarantee that would not do it in future. But, if you are my first best friend, you would know what I mean here.
Nexus One: What an Idea, Sirjee?
Two things happened in last couple of days. Idea cellular in India launched a campaign to promote use of mobile to save the tree and Google launched Nexus One. Two different events, one is so significant that the world media is taking notice and another one is subtle idea being noticed by few people like you and me.
CHANGE! – What, Why, When and How?
I don’t know whether there is a planned game or just a series of coincidences, that whoever I met, wherever I went, whatever I read – everybody, everything is throwing this word at me – “Change.” I really don’t know why so many people are using it these days. ‘Change is the only thing constant’ the most used quote of from the time immemorial. ‘Change... [Read more]
3 Idiots: You, Me and We!
Warning: This is a socio-political post and if you don’t like it, please stop reading it here. This is also not for pseudo-seclarists, who generally believe in shying away from their own views and live in a heard mentality to gain some milage from the people in power. This is for the people, who understands the ground realities and are willing to accept that there is a need to launch a sustained... [Read more]
Five things you don’t want to know about the business of communications.
Whenever I go to teach at media schools, I find students wanting to know about how we practice in real world. Most often, I take them on a virtual tour of a day in the life of a communicator. Some of them find it fascinating and most of them starts to think whether they made a right career choice or not. As students of so called reputed institutes, they think that life is as rosy as it is being painted... [Read more]
The Dip & The Bounce: Story of our lives…
“Winners never quit, and quitters never win,” we have heard this so many time and seen so many movies where finally the one man conquers the evil empire and set the world free. Avatar is one such recent movie we saw. Well, I see a man becoming a hero and doing some humanely impossible tasks in order to win that last battle is all about finding the purpose. The purpose is what we call the... [Read more]
Nexus One: What an Idea, Sirjee?
Two things happened in last couple of days. Idea cellular in India launched a campaign to promote use of mobile to save the trees and Google launched Nexus One. Two different events, one is so significant that the world media is taking notice and another one is one subtle idea being noticed by few people like you and me. The point is that, the google has not launched just a phone, but it has launched... [Read more]
